The Small and Medium Enterprises General Authority (Monsha'at) will hold an "Entertainment Community" event next Sunday, from 4 pm to 8 pm, at its business support center in Riyadh, in partnership with the General Entertainment Authority.

The event is aimed at companies working in event management and experience design. It seeks to connect them with supporting bodies and companies and give them chances to network directly, build relationships and reach new opportunities that help them grow.

The program includes panel discussions on market readiness and support programs in the entertainment and events sector, ways for events companies to grow and secure financing, health and safety standards, the role of technology and electronic payment solutions, and the challenges companies face. Entrepreneurs from the sector will also share their experiences, alongside an accompanying exhibition, networking and partnership spaces, and interactive experiences.

The event is part of Monsha'at's "Business Support Communities" initiative, which links SME owners and entrepreneurs with relevant government and private bodies to build knowledge, widen networks and open access to opportunities suited to each sector's needs and stage of growth.

Monsha'at invited entrepreneurs, SME owners and people working in entertainment and events to take part and make use of the sessions, specialized tracks, exhibition and networking opportunities.