The General Authority for Small and Medium Enterprises (Monsha'at) has organised a Mentoring and Advisory Programmes Week aimed at developing the skills of entrepreneurs, at the Business Support Center in Jeddah. The event brought together entrepreneurs and owners of small and medium enterprises with a group of experts and specialists.

The programmes seek to strengthen participants' capabilities in a range of areas, including operations, planning, strategy, technology, feasibility studies, human resources, sales and marketing, and accounting and finance. Management advice on setting up entrepreneurial projects is also offered.

The mentoring tracks cover wholesale and retail, education and training, marketing and media services, manufacturing, e-commerce and innovation. They also address lending and financing, the financial facilities offered by lenders, and investment, operations and running a business.