As the holidays begin, Jeddah is positioning itself as the Kingdom's leading summer destination, combining heritage, modern attractions and world-class tourism infrastructure.

The city has prepared 12 beaches and waterfront sites, with lifeguard teams and upgraded recreational facilities to keep visitors safe.

Maritime tourism is picking up with the return of AROYA Cruises, the Kingdom's first luxury cruise line, which is drawing interest from Saudi and Gulf travelers looking for upscale Red Sea trips.

Hotels and resorts along the Corniche are seeing strong demand, helped by competitive offers and rising visitor numbers during the school break, while Jeddah Art Promenade attracts crowds with live entertainment, fine dining, cafés and drone shows lighting up the coastline.