Ageel Alshaibani, CEO of the Saudi Tourism Authority (STA), opened the first WTM Spotlight Riyadh today on behalf of Minister of Tourism Ahmed Al-Khateeb, joining senior tourism leaders and international travel buyers as the Kingdom presented its expanding range of destinations, experiences and opportunities.

The destination-focused event brings global buyers together with Saudi tourism businesses to build commercial ties, discover new products and programs, and boost the travel trade's ability to sell more of Saudi.

"I'm delighted to begin my tenure as the new CEO of the Saudi Tourism Authority as Saudi hosts the inaugural WTM Spotlight Riyadh," Alshaibani said, calling it an important moment to bring global partners closer to the momentum in the Kingdom and work together to turn growing demand into lasting opportunity.

The event continues until 10 September, with STA taking part in industry meetings and trade engagement throughout, as part of its efforts to strengthen ties with the global travel trade, extend the reach of Saudi destinations and help partners convert demand into visits.