GEA-licensed event organizers can now list and promote their entertainment events and activities on the Enjoy platform and app, after the General Entertainment Authority (GEA) launched the "Request to Market the Event on Enjoy Platform" service to help them reach wider audiences and highlight entertainment across the Kingdom.

According to a GEA press release issued today, the service turns Enjoy into a marketing channel for organizers to reach citizens, residents and tourists searching for entertainment, raising the visibility of their events among target audiences.

The service is offered online via the Entertainment Portal. Organizers must first register as investors on the portal, read the service details, requirements, terms and required documents, and then fill in and submit the application form electronically.

GEA said the launch is part of its ongoing support for organizers of entertainment events and activities, improving the services available to them and providing marketing channels that boost awareness of their events, while making the Kingdom's varied entertainment options easier for the public to find.

Details, terms and requirements, as well as the application, are available on GEA's website and the Entertainment Portal at https://www.gea.gov.sa/en/services/publish-to-enjoy-platform/.