Saudi Arabia's Authority for the Care of People with Disabilities (APD) has rolled out a new corporate identity, opening a new chapter in its institutional presence and underlining its role as the national umbrella for disability-related efforts and as the leader of change in the sector.

The logo is an abstract take on an umbrella seen from above, standing for different efforts and pathways brought together in one integrated framework. Its shapes, colors and details are meant to express integration, inclusion, connection and empowerment, in line with APD's aim of unifying work across the disability ecosystem.

APD presents the change as more than cosmetic: it marks a new stage in the authority's development focused on clearer roles, unified efforts, more effective partnerships and initiatives with lasting impact. It ties in with the campaign slogan "Together, We Create Change and Make an Impact," with APD's vision of "an inclusive society that empowers people with disabilities and provides equal opportunities," and with its mission of organizing national efforts through policies and strategies, awareness and partnerships.

The identity also rests on APD's values of equality, inclusion, collaboration, excellence and commitment, which underpin its work to promote inclusion and equal opportunity and to strengthen the standing of people with disabilities in every field.